Pillsbury is without a doubt looking to make “fetch” occur. The brand launched special Mean Girls-themed Toaster Strudel tied to one in every of the most memorable and iconic strains from the 2004 movie.
“And ALL for Gretchen Wieners! 💕 Announcing NEW Toaster Strudel with restricted version pink icing,” the Minnesota-based corporate captioned a Wednesday, September 2 Instagram photograph. “Find these at grocery outlets across the US! @toasterstrudel.”
The accompanying image features a box of the breakfast treats complete with a snapshot of Gretchen Wieners, who was once performed by means of Lacey Chabert in the widespread film. In the flick, Gretchen utters the line, “I don’t think my father, the inventor of Toaster Strudel, could be too pleased to hear about this” when she’s confronted via important Ron Duvall (Tim Meadows) about the Burn Book.
However, the line proven underneath Gretchen’s picture on the box is written a tad another way. Instead, it reads: “I feel my father, the inventor of Toaster Strudel, could be more than happy to listen to about this.”
According to the box, the breakfast staples within are filled with a pink-and-white cream cheese and strawberry filling. There’s also a limited-edition packet of purple icing integrated so Toaster Strudel enthusiasts can embellish their very own pastries.
Pillsbury introduced the “Most Fetch Toaster Strudel Icing Sweepstakes” along side the Mean Girls Toaster Strudel liberate, wherein consumers can make their very best icing design the usage of the aforementioned decoration. All you want to do to enter is post a photograph of your creation on Instagram or Twitter and include “#FetchSweepstakes” and “@ToasterStrudel” in the caption or tweet. Three grand prize winners will get a personalised video message from Chabert, 37, a complete 12 months’s worth of Toaster Strudel and a number of Mean Girls merchandise.
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Though the beloved movie is greater than 15 years old, it continues to encourage special collaborations like this, particularly in the food area. In October 2019, a Mean Girls pop-up restaurant called Fetch opened in Santa Monica. The eatery featured dishes together with the Just Stab Caesar Salad with crimson dressing, Whatever Cheese Fries with pink cheese sauce, Coach’s Hot Dog with red coleslaw and the Pusher Pizza.
Additionally, in April 2019, actor Jonathan Bennett, who played Aaron Samuels in the movie, released two Mean Girls-themed wines — “I’m a Red, Duh” and “Wednesday Rosé.”
“What I really like about rosé is that it’s the very best wine to drink all through the day with your folks on the weekend. And considered one of my favourite things to do is have brunch,” Bennett, 39, stated at the time. “If you’re going to have brunch at home along with your girlfriends, this is the wine for you, this is exactly what everybody is going to need to drink. With rosé, it’s like the best possible combine – it’s now not crimson, it’s no longer white, it’s just right.”
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