Snoop Dogg and Master P are taking criminal motion towards Walmart and Post Foods, arguing that the companies averted their cereal brand from reaching customers.
In a Tuesday, February 6, complaint acquired by means of Us Weekly, the rappers claimed that Post Foods, which has a portfolio of widespread cereal manufacturers together with Honey Bunches of Oats and Bran Flakes, “agreed to regard Snoop Cereal as certainly one of its own manufacturers and produce and distribute the cereal to the key shops” after first of all offering to buy the brand outright.
Snoop, 52, and Master P, 53, who started Broadus Foods in 2022 with the objective of “developing alternatives for minority-owned meals merchandise and types,” introduced Snoop Cereal at Walmart in July 2023.
The product comes in 3 flavors — fruity hoopz with marshmallows, frosted drizzlers and cinnamon toasteez — with a tagline that reads, “bussin [and] yummy for the tummy,” at the brand’s official website.
Despite Snoop and Master P’s declare that their cereal become an “quick luck,” consumers quickly complained that they have been unable to find the article in shops.
“Many Walmart retail outlets confirmed on-line and within the Walmart worker’s in-store utility that Snoop Cereal was bought out or out of stock. However, upon further investigation by store workers, every of those shops had several packing containers of Snoop Cereal in their stockrooms that had been coded not to be put out on the store cabinets,” the suit alleges. “Unlike the other Post branded containers of cereal around them, these Snoop Cereal containers had been within the stockrooms for months with out ever being made to be had to shoppers.”
Snoop and Master P further claimed that Post Foods “labored with Walmart to make certain that none of the packing containers of Snoop Cereal would ever seem at the store cabinets,” which ended in a lack of earnings for Broadus foods.
“The only reason why Snoop Cereal would no longer sell was because Post and Walmart deliberately saved it from reaching the marketplace,” the submitting reads.
A Walmart spokesperson told Us in a commentary: “Walmart values our relationships with our providers, and we now have a robust history of supporting marketers. Many elements impact the sales of any given product, together with client call for, seasonality, and value to name a few. We will respond as suitable with the Court once we are served with the complaint.”
Meanwhile, Post Brands informed Us in a commentary: “Post Consumer Brands was excited to spouse with Broadus Foods and we made considerable investments in the trade. We have been similarly disappointed that consumer call for did not meet expectations.”
Snoop and Master P are seeking a jury trial and damages exceeding $50,000. Both musicians are being represented by means of Ben Crump.
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“This case shines a mild on the steep demanding situations faced by means of minority-owned companies in securing honest opportunities in the marketplace,” Crump said in a statement shared via X on Wednesday, February 7. “The movements by Post Foods and Walmart demonstrate cynical fail to remember and exploitation of minority entrepreneurs within the industry international. If that is how celebrities like Snoop Dogg and Master P are treated through company America, simply imagine how lesser known Black marketers and small industry owners are treated by way of robust companies.”
In a Wednesday news conference saying the lawsuit, Master P instructed reporters that the legal motion is ready minority-owned corporations “getting a justifiable share.”
He added, per NPR, “Change is coming … and it’s going first of all [me and Snoop.]”
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