Snoop Dogg has conquered music, culinary delights and more — and now, he is adding fashion designer to the list thanks to footwear brand Skechers.
“The excellent workforce at Skechers took my ideas and my flavor and we created this assortment for all walks of lifestyles,” Snoop Dogg, 57, said in a press release of his multi-year partnership. “Step yo shoe sport up with my taste and swag in each pair — with Skechers you’ll be comfortable wherever you move. Wear them with a suit to a wedding or at the court docket with shorts, you’ll glance fly either way because these sneakers are for everybody.”
The first 3 capsules dropped on Tuesday, August 1, highlighting Snoop Dogg’s design aesthetic in flexible and street-ready shoes. The debut vary, which is unisex, is available in brilliant colors with fresh design elements.
“We were already running with Snoop on the co-branded collection previous to his implausible award-winning Skechers x Snoop Dogg Super Bowl business earlier this yr,” Skechers president Michael Greenberg mentioned in a observation. “Snoop combined his eye for taste and laid-back sensibility with the signature comfort of Skechers, leading to an unique collaboration and partnership.”
Snoop Dogg individually selected the items in the vary after walking into the Skechers showroom, choosing silhouettes and designs that best fit his taste — and “Snoopifying” them with unique fabrics, colors and prints.
His first key select is the Skechers Stamina, a contemporary take on the sneaker of the same identify from 2004. The retro-inspired shoe comes with a suede and mesh blended upper, made out of a multi-material and colored trim. Snoop Dogg even made up our minds on its vibrant colours to mimic his platinum-selling LP Rhythm and Gangsta: The Masterpiece, which dropped in 2004.
Snoop Dogg also conceived a couple of “Snoop One OG” slip-ins that is his preferrred “wear each day, wear everywhere” shoe. The leather-based bungee sneaker features Skechers’ Exclusive Heel Pillow to assist grasp the foot in position a smoke-printed graphic at the external and a “Snoop S” brand at the toe.
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While there’s an expansive choice of footwear to pick out from, there will likely be even more down the road. Two further limited-edition drops will debut later this month, together with one with Snoop Dogg’s NFT character Dr. Bombay.
The OG and Remix Capsule footwear are available now at skechers.com, Skechers retail shops within the United States and at more than a few distinctiveness shops.
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