For years, when thinking of vacation motion pictures on TV, Hallmark Channel has been the go-to — most commonly on account of the team behind it and the celebrities connected. However, Great American Media is giving the community a run for its cash.
Former CEO of Hallmark Media(Hallmark Channel’s mother or father company) Bill Abbott obtained GAC, originally Great American Country, in June 2021. He rebranded to Great American Media 12 months later.
Abbott stepped down from Hallmark Media in January 2020 following the company’s handling of a industrial featuring a same-sex couple. At the time, a Zola.com advert confirmed two ladies exchanging vows and kissing on their marriage ceremony day. After conservative teams slammed the advert as no longer being “family-friendly,” Hallmark pulled it — and brought about an uproar. Eventually, Abbott modified his music and placed the clip back on the network.
The backlash got here after years of grievance about Hallmark Channel’s lack of range and LGBTQ+ tale strains.
“I think that generalization isn’t truthful, either, that we simply have Christmas with white leads,” Abbott advised The Hollywood Reporter in November 2020. “In phrases of broadening out the demographic, it’s something we’re always desirous about, all the time considering and we’ll proceed to make the films the place the easiest scripts are dropped at us and what we think have the maximum possible.”
The corporate was once break up into two brands — Great American Family and Great American Living, either one of which launched in September 2021.
Great American Family’s first unique series was season 2 of When Hope Calls, which integrated former Hallmark mainstay Lori Loughlin’s go back to TV. Season 1 aired on Hallmark Channel in 2019.
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In October 2021, Great American Family announced “12 Movies of Christmas,” the community’s vacation celebration, which will function an unique Christmas movie every Saturday night. Following Thanksgiving weekend — which included 3 nights in a row of original holiday films — new Christmas programming will air each Saturday and Sunday night all through December as a part of Great American Christmas, Great American Family’s franchise.
When the lineup was introduced, many lovers realized that a few of Hallmark’s staple stars are included — and some are making the move completely over to Great American Family. Scroll down for a full breakdown:
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