The countdown is on for Taylor Swift’s The Tortured Poets Department, literally.
On the “For a Fortnight” web page of Swift’s reliable website, a countdown clock has been added within the middle. In a typewriter font, the time ticks down until Thursday, April 18, at 2 p.m. EST. The web page background additionally features “ttpd” in both capital and lowercase letters, “13” — Swift’s fortunate number — and “ttpd13,” in fonts that match the global QR codes plastered on murals international. (“Fortnight” is additionally the name of a TTPD song, a duet with Post Malone.)
On Thursday, the website added a preorder hyperlink for a CD of lead unmarried “Fortnight” and the introduction of a themed social media challenge.
Swift, 34, drops her 11th studio album, The Tortured Poets Department, the next day to come. To tease the release, she’s been debuting several Easter eggs by way of Apple Music liners of her songs, bodily props displayed at a Los Angeles pop-up library and on billboards.
Swifties in Chicago discovered on Monday, April 15, that a QR code was being painted on the side of a local building, made out of tiny “ttpd” logos. Other QR codes have since popped up in Los Angeles, Nashville and extra, which directed enthusiasts to a website hyperlink that claims “Error 321.” (The identical code was proven on Swift’s website in January, the day that she introduced TTPD was once on the way.)
The timer finishing at 2 p.m. is any other Easter egg, which Swift started hinting at during the 2024 Grammys. During the awards display, the pop big name made a “two” with her arms when she delivered her acceptance speech for Album of the Year. The digit has since been noticed multiple occasions on the L.A. pop-up earlier this week and in the QR code’s error message.
A social media video Swift posted on Tuesday, April 16 — confirming the LP’s “timetable” — additionally includes a clock set at 2:00, which used to be the same hour that a clock used to be set to within the “Anti-Hero” music video and on the exile countdown in the “Bejeweled” video.
The Tuesday video also featured two desks and two typewriters, leading fanatics to speculate that Swift won’t just drop one album but two in at some point.
“Y’all suppose this is a double album theory? Like she’ll drop a deluxe model a few hours later?” one social media user wrote by means of X.
Another, then again, pointed out that it generally is a other type of project to keep away from two data competing on the charts.
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“Maybe the two’s weren’t hinting at a double album drop, what in the event that they had been hinting at a brand new album and Taylor releasing a book????” the X consumer wrote.
The L.A pop-up remodeled a piece of the Grove mall right into a miniature library, with more than one books — whose covers bore the names of several TTPD songs — that led fans to believe that Swift secretly penned a singular.
The Tortured Poets Department comes out on Friday, April 19, along side one single’s music video.
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